R. Muhamad Teguh Nurhasan AffandiGilang Nur AlamTHIPPHAVAN THONGPHACHANH2024-06-042024-06-042023-02-20https://repository.unpad.ac.id/handle/kandaga/170820207001This research study is on the subject of Lao cultural diplomacy "Lao cultural diplomacy attracts international tourism through promoting traditional Lao dance" "To study 1. What factors led Lao cultural diplomacy to use traditional Lao dance media for public relations, to spread Lao culture, and to advance the nation`s tourism sector? 2. To study what are the Challenges of Lao Cultural Diplomacy through Traditional dance? 3. How is the Possibility of Lao traditional dances as part of cultural diplomacy to spread culture and advance cultural tourism in Laos? Which mixed method research the primary research informants were divided into 3 groups for in-depth interviews that produced qualitative data. Information from Lao traditional dance dancers in Laos who represent the nation by serving as cultural ambassadors to share culture and communicate dance to audiences both domestically and abroad during festivals. Student, citizen, and general tourist representatives it is crucial in addressing the second purpose, and the government official is the primary source of information on the potential for performing Lao traditional dances as part of cultural diplomacy to propagate culture and encourage cultural tourism in Laos. From a study of Lao cultural diplomacy attracts international tourism through promoting traditional Lao dance, the authors discovered that in the context of acting communication, important factors to make Lao Traditional Dance successful is the communication between the elements of the dance which consists of attractions, actors, audiences, and media, including operators and travel agencies, in reflection response of tourists. By establishing a conceptual framework for Lao dance art to be beautiful, outstanding, and exquisite for Lao traditional dance, the event`s audience hopes to attract tourists and contribute to a positive perception of Laos. Analysis of audience characteristics is a crucial factor that must be taken into consideration. The show has been created to be based on the culture of the audience`s way of life, taking into account the local cultural traits, lifestyles, and values of audience groups in each location. It will have the chance to accomplish the objective. To design a performance style that appeals to a diverse audience, it is important to take into account the event`s goals, the values and preferences of the target audience, and all of the event`s constraints. To maximize the effectiveness of Lao dance that is used as a cultural instrument for diplomacy in Laos. Creating a positive perception of Laos abroad Lao dancing will serve as a tool. Effective Diplomacy in Laos` Sustainable Culture. Lao traditional dance, as well as the country`s arts and culture, should be vigorously promoted by the government and all parties involved. A government agency that has to be involved in the Ministry of Information and Culture of Laos, as well as the diplomatic promotion of Lao culture, in the preservation of the country`s traditional dance forms and cultural practices. Additionally, the business sector, particularly local tourist providers, relevant groups in the community, the general public, and dancers about Lao traditional dance, Lao arts, and culture must be regularly promoted for various goals to spread Lao culture and effectively promote the Lao tourism industry.Lao Cultural DiplomacyTraditional Lao DanceLao Tourism