Browsing by Author "FAHMI AKBAR PRIMANDA"

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    KONSTRUKSI MAKNA KAMPANYE BAGI TIM SUKSES JOKOWI-JK
    (2015-04-17) FAHMI AKBAR PRIMANDA; Tidak ada Data Dosen; Tidak ada Data Dosen
    ABSTRAK Fahmi Akbar Primanda 210110100227, 2014. “Konstruksi Makna Kampanye Bagi Tim Sukses Jokowi-JK”. Dibimbing oleh Slamet Mulyana, Drs., M.Si selaku dosen pembimbing utama dan Pramono Benyamin, Drs., M.Pd sebagai dosen pembimbing pendamping. Program Studi Manajemen Komunikasi, Fakultas Ilmu Komunikasi, Universitas Padjadjaran . Tujuan penelitian ini adalah untuk mengungkap motif seseorang menjadi tim sukses Jokowi-JK, mengetahui pengalaman tim sukses Jokowi-JK selama masa kampanye pemilu presiden 2014, serta makna makna kampanye bagi tim sukses Jokowi-JK. Penelitian menggunakan metode fenomenologi dari pemikiran Alferd Schutz, yang menjelaskan bahwa tindakan manusia dapat digambarkan melalui dua tipe motif yaitu Because of Motives dan In Order to Motives. Teknik pengumpulan data penelitian yang paling utama digunakan adalah wawancara mendalam kepada 6 (enam) orang informan yang merupakan tim sukses Jokowi-JK tingkat nasional. Lokasi dalam penelitian adalah lembaga akademik, kantor periklanan, kantor DPP partai politik, rumah tim sukses Jokowi-JK, serta kedai di bilangan Senayan, Jakarta Pusat. Adapun pelaksanaan wawancara dilakukan dalam kurun waktu dua bulan, terhitung mulai tanggal 3 November 2014 – 17 Desember 2014. Hasil penelitian ini didapatkan bahwa motif dari informan menjadi tim sukses Jokowi-JK yaitu, Because of Motives mereka disebabkan karena ajakan dari anggota tim sukses Jokowi-JK lainnya dan In Order to Motives mereka percaya bahwa Indonesia akan menjadi lebih baik jika dipimpin oleh Jokowi. Kemudian pengalaman selama kampanye dimulai dari tahapan penyeleksian calon presiden, perancangan strategi kampanye, pelaksanaan kampanye, dan evaluasi kampanye yang menyatakan bahwa kampanye yang telah dilakukan efektif, dilihat dari kemenangan pada Pemilu Presiden 2014. Makna kampanye yang diungkapkan yaitu meliputi mengenalkan kandidat kepada publik, meyakinkan calon konstituen, pendidikan politik bagi masyarakat, dan memenangkan Pemilu Presiden 2014. Keyword : Konstruksi, Makna, Motif, Tim Sukses, Kampanye. ABSTRACT Fahmi Akbar Primanda 210110100227, 2014. “The Meaning Construction of Campaign of Successful Jokowi-JK Team” Guided by Slamet Mulyana, Drs., M.Si as the first advisor and Pramono Benyamin, Drs., M.Pd as second advisor. Management Communication Studies, Faculty of Communication Sciences, Padjadjaran University. The purpose of this research is to reveal the motives of successful Jokowi-JK team, figure out the experience of successful Jokowi-JK team during the campaign in election president 2014 , and to reveal the meaning of campaign by the successful Jokowi-JK team. The research uses Alferd Schutz’s phenomenological method that explained the human’s action can be described in two type of motives, which are “Because of Motives” and “In Order to Motives”. Major data collection techniques used in this research was doing interviews with 6 (six) informants whom the successful Jokowi-JK team. The research locations were in Academic institutions, the advertising agency office, DPP political parties office, the house of successful Jokowi-JK team, as well as a tavern in Senayan, Central Jakarta. As for the implementation of the interviews were conducted in the last two months starting from the date of Academic institutions, the office of advertising, DPP office political parties the house of the team success Jokowi-JK, as well as a tavern in the number of Senayan, Central Jakarta. The implementation of the interviews were conducted over a period of two months, starting from the date November 3rd 2014 – Desember 17th by 2014. This result of this research was obtained that the motives of being informants Jokowi-JK team is successful , because of motives they are caused because of solicitation of a member of team success Jokowi-JK other and in order to motives they believe that Indonesia will be better if Jokowi led by .Then experience during a campaign started from the select presidential candidates , the design of campaign strategy , the implementation of the campaign , and evaluation of the campaign said that the campaign has been done effectively , seen from the general election victory on the president of the 2014 .Meaning the campaign disclosed that is covering introduce a candidate to the public , convince prospective constituents , political education for the community , winning the election and president of the 2014 . Keyword: Keyword : Construction, Meaning, Motive, Successful Team, Campaign