Browsing by Author "SITI NURJANAH HADIATI"

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    IDEATIONAL MEANING IN HEALTH ADVERTORIAL: A SYSTEMIC FUNCTIONAL LINGUISTIC APPROACH
    (2018-09-24) SITI NURJANAH HADIATI; Eva Tuckyta Sari Sujatna; Sutiono Mahdi
    This research is entitled Ideational Meaning in health Advertorial: A Systemic Functional Linguistic Approach. It is aimed to explain about the ideational meaning in health advertorial based on Systemic Functional Linguistics approach introduced by M.A.K Halliday (2014). It is realized by transitivity system which process, participants and circumstance as its elements in building the idea and content in a text. So, by qualitative method it will be seen the process and participants are dominantly used to promote a product in health advertorial. The data are taken from online Healthy Magazine which becomes UK’s top selling wellbeing magazine by Holland and Barret and NBTY group and concerning with health topic.The data is limited to five health advertorial which have similar topic about supplement product. They are entitled “Supercharge your Immune system”, “Bounce into Spring with Ovivo”, “Discover why protein’s your best friend”, “Healthy Changes your Life” and “Immune Support with Help from Comvita”. From the whole of health advertorial, the researcher found 148 clauses. After classifying the data, the result shows that material process becomes the highest frequency of occurrence in health advertorial. It represents the power and strength of the product which promoted, including how the product has a lot of function for the consumer. Meanwhile, actor becomes the participants with the highest frequency which means that advertorial tries to involve the role of the reader in process of advertisement.