Browsing by Author "TAZKIA BADLIANA AUDLY"

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    4P (PRODUCT, PRICE, PLACE, AND PROMOTION) AND THE DECISION TO PURCHASE VIRTUAL REALITY ON LEARNING AMONG NURSING STUDENTS
    (2023-03-20) TAZKIA BADLIANA AUDLY; Yanti Hermayanti; Raini Diah Susanti
    Introduction: VNursLab Plus Padjadjaran University offers technology-based learning media, namely virtual reality (VR) to support the clinical skills of nursing students. Before mass marketing, VNursLab Plus products need to be researched in several segmentations. Marketing mix 4P (Product, Price, Place, and Promotion) is one of the marketing strategies carried out to influence the purchasing decision of a product. The purpose of this study was to analyze the relationship between 4P (Product, Price, Place, and Promotion) on VR purchasing decisions in college students. Research methodology: correlational research with a cross sectional approach and the respondents of this study were 89 Padjadjaran University Nursing students who had tried using VR. Result: The Chi-Square test obtained a p value <0.01 in each variable product, price, and place on purchasing decision decisions, while the promotion variable on purchasing decisions produced a p value = 0.29. Discussion: The test results which state that there is a relationship that makes the 4P marketing mix strategy (Product, Price, Place, Promotion) can be adapted by VNursLab Plus as a marketing strategy. Conclusion: There is a relationship between 4P (Product, Price, Place, Promotion) on VR purchasing decisions in students.