ANALISIS ENTREPRENEURIAL POWER SKILLS, INOVASI PROSES DAN INOVASI PRODUK TERHADAP TINGKAT KEBERHASILAN USAHA ANGGOTA PERSATUAN PERUSAHAAN REALESTAT INDONESIA DI WILAYAHJAWA BARAT
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Date
2015-09-19
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Abstract
ABSTRACT
Focuses on businesses in property, businesses in this field is not always
large. Many businesses on a smaller scale, or even individual scale. The
individual is usually the speculators who try to take advantage of the price of land
and houses are always increase every year. In a period of 40 years, REI has
become a prestigious association in Indonesia, the number of members who have
reached thousands of companies, whether large, medium, and small, scattered
across Indonesia. This shows that the real estate business is a business that is in
demand by businesses in Indonesia, particularly in areas that have kanaikan land
prices relatively quickly.
This study is a descriptive-verification. The study was conducted by
distributing questionnaires to the respondents, where the unit of analysis of this
research is the developers who are members of an association (REI), which is
spread across West Java. Distribution of the questionnaire will be randomized to
the 100 respondents, namely the developers who are members of an association
(REI), which is spread across West Java. The analysis technique used to test
hypotheses about the influence of the independent variables on the dependent
variable is the Path Analysis.
The correlation coefficient of 0.755 indicates a very strong positive
relationship between power Entrepreneurial skills (X1), Innovation Process (X2),
and Product Innovation (X3), to the level of business success (Y), power
Entrepreneurial skills (X1), Innovation Process (X2), and Product Innovation
(X3), providing simultaneous influence (together) by 57% against to Business
success rate (Y). ANOVA test power Entrepreneurial skills (X1), Innovation
Process (X2), and Product Innovation (X3), a significant effect simultaneously to
Business Success Rate (Y). Entrepreneurial skill power significantly affect the
level of business success. Innovation processes significantly affect the level of
business success. And Product Innovation does not significantly affect the level of
business success. significant regression models or independent variables which
include: power Entrepreneurial skills (X1) and the Innovation Process (X2)
simultaneously significant effect on Product Innovation (X3). Entrepreneurial
skill power significantly influence Product Innovation. Process innovation does
not significantly affect the Product Innovation. Entrepreneurial skill power (X1)
and Product Innovation (X3) simultaneously have a significant effect on the
Innovation Process (X2). Entrepreneurial skill power significantly affect the
Innovation Process. Product innovation does not significantly influence the
innovation process.
Keywords: power Entrepreneurial skills, process innovation, product innovation
and business success rate
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power Entrepreneurial skills, process innovation, product innovation and business success