Kegiatan Pemasaran Produk Strive Clothing Melalui Media Sosial Online
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Date
2008
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Abstract
ABSTRAK
Azka Asfari Arifin, mahasiswa Program Diploma III Jurusan Periklanan Fakultas Ilmu Komunikasi Universitas Padjadjaran angkatan tahun 2008, menulis laporan tugas akhir berjudul “Kegiatan Pemasaran Produk Strive Clothing Melalui Media Sosial Online” di bawah bimbingan Bapak Dr. H. Edwin Rizal., M.Si.
Penulisan laporan ini membahas tentang kegiatan pemasaran melalui media online di Strive Clothing yang bertujuan untuk mengetahui kegiatan kerja pemasaran di Strive Clothing yang meliputi tujuan, peranan, dan hambatan kegiatan pemasaran melalui media sosial online di Strive Clothing.
Metode yang digunakan dalam penulisan laporan ini adalah metode deskriptif yaitu penelitian yang menggambarkan kegiatan pemasaran di Strive Clothing berdasarkan fakta-fakta yang ada selama penulis melakukan pengamatan. Sedangkan teknik pengumpulan data dilakukan dengan cara observasi, wawancara, dan studi kepustakaan.
Berdasarkan hasil pengamatan, pembahasan, serta pembandingan antara teori dan praktek, maka penulis dapat menarik kesimpulan bahwa kegiatan pemasaran melalui media sosial online di strive clothing memiliki tahapan kegiatan yang sistematis. Dibutuhkan persiapan agar kegiatan pemasaran melalui media sosial online ini berjalan sesuai dengan target pencapaian
ABSTRACT
Azka Asfari Arifin, students of Diploma Programs Advertising Padjadjaran University Faculty of Communication Sciences force in 2008, writing the final project report titled "Strive Product Marketing Activities Clothing Through Online Social Media" under the guidance of Mr Dr. H. Edwin Rizal., M.Sc.
Writing of this report discusses the activities of marketing through online media in Strive Clothing which aims to determine the activities of marketing work at Strive Clothing that includes goals, roles, and barriers to marketing activities through social media online at Strive Clothing.
The method used in this report is descriptive method of research that describes the marketing activities in Strive Clothing based on the facts that exist for writers to make observations. While data collection techniques by observation, interviews, and library research.
Based on observation, discussion, and comparisons between theory and practice, the authors can draw the conclusion that the activities of online marketing through social media in the strive clothing has a systematic phase of activity. Activities needed to prepare for online marketing through social media is progressing in accordance with the target of achieving
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Keywords
Pemasaran, Kegiatan, Media Sosial