PELAKSANAN KERJA DAN STRATEGI PUBLIC RELATION DI PT.CIPTA HARSA PROMOTER AND EVENT MANAGEMENT
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2016-12-15
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ABSTRAK
Laporan praktek kerja ini berjudul “Pelaksanaan Kerja Dan Strategi Bisnis Public Relation di PT. Cipta Harsa – Promoter And Event Management” laporan ini menerangkan tentang kegiatan penulis selama melaksanakan praktik kerja mulai tanggal 10 Desember 2013 sampai dengan 31 Januari 2014 di PT. Cipta Harsa – Promoter And Event Management yang bertempat di Jl. Solontongan 1 No.5 Kelurahan Turangga Kecamatan Lengkong Bandung 40264. Tujuan praktik kerja ini adalah untuk memenuhi persyaratan akademik fakultas sastra Program Diploma III Universitas Padjadjaran. Laporan ini menerangkan secara singkat kegiatan penulis selama melakukan praktik kerja di PT. Cipta Harsa – Promoter And Event Management khususnya di bagian Public Relation. Penulis memiliki tugas pokok yang meliputi penyusunan konsep dan strategi promosi acara, membuat program komunikasi acara, membangun opini publik terhadap perusahaan dan mengerjakan proses persiapan acara. Laporan ini juga menjelaskan tentang sejarah berdirinya PT. Cipta Harsa – Promoter And Event Management sampai dengan keadaan yang sekarang;dan penulis akan menguraikan tentang solusi masalah dari hambatan dan kendala yang penulis hadapi dalam melaksanakan tugas sebagai Public Relation. Pada bagian akhir akan diuraikan simpulan dan saran.
ABSTRACT
This job training report entitled “Pelaksanaan Kerja Dan Strategi Bisnis Public Relation di PT. Cipta Harsa – Promoter And Event Management” this report describes the writer’s activities during the job training from December 10th, 2013 until January 31st, 2014 at PT. Cipta Harsa - Promoter And Event Management is located at Jl. Solontongan I No. 5 Kelurahan Turangga Kecamatan Lengkong Bandung 40264. The purpose of this job training is fulfill one of the academic requirement at the Faculty of Letters, Diploma Program of Padjadjaran University. This report explains briefly about writer’s activities during the job training at PT. Cipta Harsa - Promoter Event Management particularly at the position Public Relation. Writer have the main job included drafting concept and promotion strategies of the event, making event’s communication program, build public opinion against the company, and preparation of the event. This report explains about the history of the establishment of PT. Cipta Harsa – Promoter And Event Management to its recent condition. Writer will explains the solutions of writer’s barriers and constraints in performing job training as public relations. The last part of this report will contain conclusions and suggestions.
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public, relation, kota