ANALISIS STRUKTUR WACANA IKLAN PRODUK KOSMETIK BERBAHASA RUSIA

Abstract

ABSTRACT This study entitled Analysis of Structure of Advertising Beauty Products Discourse in Russian (An overview of the Analysis of Discourse Analysis). This study used descriptive analysis method. Data obtained from magazines and beauty products websites. The theories used in this study are the theories Bolen (the Rani, et al. 1984), Brown (1983), Jefkins (1994), Well (1995). The results of this study indicate, that the structure of discourse that is the main point, the contain and the closer part of advertising. They are proposition in each of elements forming the structure of advertising discourse.

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Keywords

STRUKTUR WACANA IKLAN, Tidak ada keyword, Tidak ada keyword

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